BTA, new name of Bank TuranAlem07.11.2007 / Press-service
JSC "Bank TuranAlem" announces an outset of its rebranding starting November 7, 2007.
Necessity in renovated image of the Bank conglomerate at large has emerged when BTA adopted a new strategy to become a leading financial institution in the CIS and to gain an access to the international market.
"New tasks faced by BTA conglomerate have cried for a new brand that will become international, universal and concurrently outgiving and innovative. I believe the previous brand was successful and the Bank owes it the market reputation it has today. TuranAlem brand was devised to conquer a market share in Kazakhstan, and it has succeeded in this task. Meanwhile, the new brand, BTA, must secure a market share globally," chairman of the Management Board, JSC Bank TuranAlem Roman Solodchenko said at the presentation of the new brand.
Thus, banks and companies of the banking conglomerate will have a single brand, BTA. The Bank itself will be named BTA Bank. This name is catchy and easily utterable. The acronym is more advantageous due to its versatility. At that, succession of Bank TuranAlem, a fairly prominent and respected brand on the market, is maintained.
The new logotype of BTA reflects modernity and innovation of the Bank. Pistachio green stands for frankness, prosperity and optimism. Scarlet is might and vigor. The logy shape is also a non-random choice. Successive squares express reliability and soundness. Their crossing produces an effect of transparency, a key operation quality of a present-day bank.
Russia's LMH Consulting has devised the brand and another Russian company, Direct Design, is in charge of visual identity, logotype.
BTA rebranding will take several stages. The first, bridging phase, completes at the end of 2007, when we announce a replacement of the brand. Renaming and revisualization of the Bank and its subsidiaries start in 2008.
Bank TuranAlem is also pleased to invite you to visit promo website www.btabank.kz to learn more about Bank’s rebranding.