From AstanaEximBank to BTA Bank01.04.2008 / Press-service
AstanaEximBank, one of leading players on the financial market of Belarus, announces a change of its name to BTA Bank and rebranding efforts launched in April 2008.
A meeting of General Meeting of Shareholders of AstanaEximBank has approved the rebranding decision. The bank has obtained a permit of the National Bank of Belarus to change its name to BTA Bank CJSC.
The new brand reflects affiliation to Kazakhstan’s BTA Bank Group (formerly Bank TuranAlem), a major financial institution in the CIS that passed reregistration and was renamed in early 2008.
The rebranding is a milestone in the BTA Development Strategy that pursues a thriving international banking conglomerate. Thus, member companies of the banking conglomerate will have a single brand, BTA, and will share unified standards of business conduct and a unified approach to clients.
"The name of BTA Bank binds us to follow a high standard business practice. In 2005-2006 we successfully implemented a breakthrough strategy and in 2008 we expect to effect an offensive strategy. What is meant here is an access to regions. The chief goal of BTA Bank in Belarus is to develop a sound regional chain that offers all-purpose banking products. At that, the main emphasis will be made on comfortable services for clients of BTA Bank," said Chief Executive Officer of BTA Bank, Belarus, Sultan Marenov.