CJSC BTA Bank wins a competition "Brand of the year 2008"26.01.2009
On the 23th of January 2008 the 8th rewarding ceremony of the National Belarusian competition "Brand of the year 2008" took place. BTA Bank won in the nomination "Financial service".
"Brand of the year 2008" is a professional competition during which the jury composed of the representatives from different countries assesses brands’ strategy, their market reputation and consumers’ preferences using the international standards EFFIE. In 2008 more then 70 companies from Belarus and other countries took part in the competition.
"As I see, BTA Bank is in the range of winners because of the successfully realized rebranding as well as succession and attention paid to the brand development. On the one hand, brand is undoubtedly our strategic instrument for our business tasks solution, but on the other hand – it is the quality indicator for our clients", -- noted Deputy Chairmen of the Board of BTA Bank Alexander Titov.
CJSC "BTA Bank" was founded in 2002.
Bank is the daughter bank of the largest Kazakhstan bank JSC "BTA Bank" and is the member of a BTA group - leading banking network on the CIS area. "BTA Bank" (Belarus) has the 15th place among 31 Belarusian banks in terms of assets.
The strategy of Bank’s development on 2007-2015 assumes it’s development as a universal financial institution offering a wide range of financial products and increase Bank’s market share up to 5% at the minimum.
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